Hey Besties!
Spring is softness. Spring is strength. Spring is the quiet becoming. And that’s exactly what inspired our latest drop: The Spring Bloom Collection — a lineup that celebrates textured hair in full, flourishing form.
This season, we’re not just styling—we’re blooming.
Crafted for women who honor their roots and reign in their individuality, this collection is where elegance meets ease. Featuring lush pastels, embroidered florals, and texture-loving silhouettes, these accessories are made for every moment your crown shows up.
What’s in the Collection:
🌸 Signature Satin Scrunchies (Mini, Daily, Luxe)
-Soft-as-silk finish in fresh pastels like blush, sky, and mint
-Available in 3 sizes: Mini (9cm), Daily (10cm), Luxe (jumbo)
-Perfect for ponytails, puffs, and protecting your strands
🌼 Embroidered Bows (Short & Long)
-Lightweight tulle with floral and butterfly stitching
-Available in long and short-tail styles
-Whimsical, breathable, and perfect for everything from wash-and-go's to silk presses
Pastel Satin Bows
-Comes in lavender, petal pink, and soft green
-Wide satin tails for maximum softness and visual impact
-Pair with any protective or natural style
🫧 Texture-Loving Denim Bandanas
-Made for hair with volume, curl, and movement
-Breathable, non-slipping fit with edge-trimming detail
Why It Matters:
This isn’t just an accessory drop—it’s a call to softness. To style without strain. To adorn without erasure.
At Roots & Reign, we believe your hair deserves the same celebration as spring’s first bloom. This collection was built with your texture in mind—from coily crowns to blowouts, locs, and twist-outs.
Whether you’re headed to brunch, running errands, or simply showing up for yourself, your crown deserves to bloom.
Because this spring? We’re blooming boldly. And so is your hair.
Sign up for the email list to get first dibs on the Spring Collections, May 5th.