Hey bestie,
Let me tell you something—I used to know nothing about haircare. Like, truly. Before the natural hair movement really popped off, the goal was just to keep my hair done. That meant slick it, braid it, press it, wrap it—whatever got the job done. I was using whatever product gave me the look I wanted, no matter what it was doing to my hair underneath.
It wasn’t until I did the big chop two years ago that I started studying my hair. And no, I’m not a licensed stylist or anything like that—but I’ve learned a lot. Like… what porosity means. What density is. Why the products that worked on someone else’s curls weren’t doing a thing for mine.
I also didn’t know that sleeping in just any old cotton scarf or bonnet was doing more harm than good. I thought I was protecting my hair, but baby, friction, breakage, and moisture loss? All of that was creeping in while I was thinking I was doing the right thing.
And let’s not even talk about those crunchy beauty supply satin scarves. You know the ones—thin, slippery, barely stay on through the night, and somehow still leave your hair dry and frizzy by morning. I thought I was doing everything right, but my hair was like, “No ma’am.”
That’s when I started learning about real satin—quality satin. Not the synthetic kind that just looks shiny, but the kind that protects your hair. The kind that glides over your strands instead of stealing all your moisture. The kind that helps your curls stay hydrated, your silk press stay smooth, and your edges stay laid without tension or breakage.
And that’s really where the idea for Roots and Reign came from. I wanted hair accessories that were more than just cute (because you know we don’t play about the aesthetic). I wanted scrunchies, bows, and headbands that cared for our hair—whether it’s coily, curly, relaxed, braided, blown out, or somewhere in between.
Because the truth is:
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Softness is a form of protection.
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Style should never come at the cost of our crown.
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And your hair deserves to feel as royal as you are.
So now? We do things differently. We wear pieces that protect and serve a look. We give our hair the softness, intention, and respect it deserves.
You don’t have to be a haircare expert to start treating your hair better. You just have to know where to start—and bestie, this is it.