Hey bestie,
Let’s be real: the hair care aisle has rarely felt like it was made for us. That is, until Black-owned hair products started to become a phenomenon. But what about the hair accessories for natural hair? I recently took a trip to Target and noticed that every major hair accessory brand had just a sprinkle of textured hair representation and (safe to say) no textured hair in styles outside of the 3B hair curl, which does not represent the full beauty of our community. For too long, natural and textured hair has been treated like an “affirmative action” category instead of something that belongs.
That’s why I created Roots & Reign — a luxury hair accessories brand intentionally made for textured hair.
This brand was born out of a simple but powerful belief: that our naturally textured hair deserves just as much beauty, softness, protection, and celebration as any other hair type. Whether you’re rocking curls, coils, locs, silk presses, or protective styles, Roots & Reign exists to make you feel seen, styled, and supported, not excluded.
We create protective accessories with intention—luxurious satin scrunchies, bows, headbands, and bandanas designed to care for textured hair while elevating your everyday style. Our best-selling items like the Signature Reign Scrunchie and the Bloom Luxe Bow aren’t just cute—they’re haircare tools wrapped in beauty. Made with high-quality satin to reduce breakage and preserve your hairstyle, they’re a small switch that makes a big difference for natural hair.
But beyond the products, we’re building a movement—a community of women who are rooted in self-love and crowned in the confidence that comes from embracing their natural hair texture.
We don’t follow trends—we honor heritage, texture, and every crown in between. One of our early customers said it best: "For the first time, I felt like the accessories on the shelf were made for me—not just included as an afterthought." That’s what Roots & Reign stands for—real representation, real softness, and real care.
Because your hair isn’t just hair. It’s history, it’s identity, and it’s worthy of reverence.
If you’ve been looking for hair accessories for natural hair, protective satin scrunchies, or bows for textured hair, you’ve found your crown.
Welcome to Roots & Reign. Welcome home.